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Strategy & discovery

Brand identity.
A clear expression.

Your brand should feel familiar wherever people find it. Vermilio brings your look and voice into focus across your website and marketing. We connect creative thinking with web development, so the same idea carries through each part of your digital presence.

More than a mark.
A shared language.

A logo is one part of your identity. The words, colours and type around it shape how people understand your business.

01 /
A website sitemap and planning notes beside a laptop.

What you stand for

Start with who you serve and why they should choose you. A clear message gives your team a common thread for each page, pitch and campaign.

02 /
A monitor showing a finished website of warm interior and craft photography, with a printed sheet of the same cream and sand colour bars on the desk below.

How you look

Type, colour and image choices should work as a set. Think about small screens, long pages and short ads, as well as the logo itself.

03 /
Three colleagues talking in front of a studio wall where printed page layouts, a site diagram and colour studies are pinned in a grid.

How you sound

Choose a voice that fits your audience. Keep it steady from a first ad to a product page, while giving each message a clear purpose.

One brand.
Every encounter.

Vermilio brings brand work, websites and digital marketing under one roof. For B2B and B2C teams, that means a shared direction across services, shaped around your business goals.

Explore our services

  1. On your website

    Carry your identity into page layouts, key messages and calls to action. Make the next step easy to find.

  2. Across your campaigns

    Keep the promise in an ad aligned with the page it leads to. Familiar words and visuals help that journey feel joined up.

  3. As your business grows

    Use a clear set of brand choices to guide new content. Leave room for fresh ideas without losing what makes you recognisable.

What an identity
looks like in use.

A finished identity is not one picture of a logo. It is a set of decisions you can hand to a printer, a developer or a new colleague and get the same answer each time.

Five abstract emblem studies embossed and bronze-foiled on cream cards, laid in a row on a dark surface.

The mark, and its retreats

One primary mark plus the reductions it needs in the real world: a compact lockup for tight spaces, a single-colour version for stamps and embroidery, and a clear-space rule that stops it being crowded.

Two fans of painted colour chips in browns, bronze, oat and cream spread across a dark surface.

The palette, fixed in writing

Primary, secondary and neutral colours with exact values for screen and for print, and a note on which pairings hold their contrast. Nobody has to guess a colour again.

Blank cream letterhead, business cards, folder and a bronze-lined envelope arranged on a dark walnut desk.

Print and stationery

Cards, letterhead, folders and envelopes drawn to real stock sizes with the finishes specified, so a print quote comes back for the thing you actually approved.

A phone and two tablets on a dark desk showing cream and bronze brand layouts with a circular emblem.

Screens and social

The same system set out for a site header, an app icon, a social avatar and a post template. Screens are where most identities break, so they are where we test them first.

What you walk
away with.

Named files, not a folder of mystery exports. This is the standard handover for a full identity project; a smaller scope takes items off the list rather than changing how they are made.

Every working source is yours. We hand over the editable files, not only the flattened ones, so an in-house designer or another studio can pick the work up without coming back to us.

  • Brand book, as a PDF

    The decisions in one document: the mark and its rules, the palette, the type, the voice, and a worked example of each. Written for someone who was not in the room.

  • Logo set, vector and raster

    SVG, PDF and EPS masters plus PNG exports at the sizes you actually upload. Primary, compact and single-colour variants, each on light and on dark.

  • Colour palette with values

    HEX and RGB for screen, CMYK for print, and the accessible text pairings marked so a page never ships below AA contrast.

  • Typography rules

    The typefaces, the licence you need to buy, the weights in use, and a scale for headings, body and small print that still holds on a phone.

  • Social and presentation templates

    Editable templates for profile images, post and story formats and a slide deck, built on the same grid as the rest of the system.

  • Favicon and app icon set

    The mark reduced to the sizes browsers and phones ask for, checked at the smallest size a browser asks for, where most logos quietly fall apart.

How the work runs.

Five stages, each ending in something you can read, judge or sign off. The calendar is agreed with you at the brief rather than printed here, because the pace is set by how fast feedback comes back.

  1. Stage 01

    Discovery

    A briefing session and a look at where you stand: your market, the businesses you are measured against, and the words your customers use themselves. We agree what the identity has to achieve before anything is drawn.

    Ends with: a written brief you sign off.

  2. Stage 02

    Concepts

    Two or three distinct directions, each shown in context — a page header, a card, a post — rather than centred on a blank page. Different ideas, not one idea in three colours.

    Ends with: a concept presentation and your choice of direction.

  3. Stage 03

    Iterations

    The chosen direction gets sharper. Two rounds of revisions are included in every identity project, and we say plainly when a request changes the scope rather than the design.

    Ends with: a refined direction, agreed in detail.

  4. Stage 04

    Finalisation

    The direction is drawn properly: every variant, the clear-space and minimum-size rules, exact colour values, the type scale, and the edge cases nobody thinks about until launch week.

    Ends with: the finished system and the brand book.

  5. Stage 05

    Handover and rollout

    You get the files, the brand book and a walkthrough of how to use them. Where the website and campaigns are ours too, the identity goes live across them inside the same project.

    Ends with: all source files, in your hands.

What you can
hold us to.

Four things we put in the quote, so the parts of a branding project that usually go unsaid are written down before you commit.

Explore our approach

  • One named contact

    The same person runs your project from brief to handover. You are not passed between an account manager and a designer you never meet.

  • Revision rounds, counted

    Two rounds are included and written into the quote. If a request sits outside them we tell you before doing the work, not on the invoice.

  • The files are yours

    Working sources transfer on final payment. No retainer is needed to keep using your own brand, and nothing is licensed back to us.

  • No manufactured next step

    If your site and campaigns do not need rebuilding yet, we will say so. Identity work that stands on its own is a fine place to stop.

Before you ask.

The questions that come up in almost every first conversation about a brand.

How long does a brand identity take?

We put a schedule in the quote, against your own launch date rather than a number advertised on a page. The variable is rarely the drawing: it is how quickly feedback comes back and how many people have to agree on it. A logo-only scope moves faster, and an identity covering a product range, several sub-brands or more than one language takes longer. We tell you which one you are in before quoting.

How many logo concepts do you present?

Two or three genuinely different directions, each shown applied to real surfaces rather than floating on white. We would rather give you three ideas worth arguing about than ten versions of the same one. Once you choose a direction, two rounds of refinement are included.

Can we order just the logo, without the brand book?

Yes. A mark with its variants, colour values and file set is a legitimate scope, and for a young business it is often the right one. We will also say plainly when a brand book would sit unread, and when skipping it is what causes the inconsistency you came to fix.

Do we own the identity outright?

Yes. On final payment the marks and the working source files are yours, with no licence back to us and no retainer needed to keep using them.

We already have a logo. Can you work with it?

Often, yes. Plenty of businesses have a sound mark and an unclear everything-else. We can keep the logo and build the palette, type and rules around it — or tell you if the mark itself is what is holding the rest back.

Two professionals shaking hands across a dark meeting table.

Make your next chapter
feel like you.

Launching a business or rethinking an existing brand? Tell us who you want to reach, what feels out of step and where your identity needs to work.

Tell us about your project