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Understand the problem
Review your audience, existing customer journey and business priorities. Identify where people struggle and which assumptions need checking.
Services Start with clarity.
Start with clarity.
Build with purpose.
Turn an early idea or a disconnected digital presence into a focused brief before investing in development or marketing.
Strategy & discovery
For a new business idea, a website that no longer fits, or a team deciding what to build next.
02 /
Set the direction
Map the essential pages or user tasks. Connect the message, brand and technical requirements around the action that matters.
03 /
Prioritise the scope
Prioritise the first website release or marketing activity, then plan later improvements. Agree what success means and what needs to be measured.
A clear next step.
A shared brief, a prioritised scope and a clear next decision. The exact deliverables are agreed around your project.
Explore design & developmentThe discovery framework
Four moves from a
question to a plan.
Discovery is the part of a project people struggle to picture, so here is the whole of it. Each step says what we need from you and what exists at the end of it that did not exist before.
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01
Stakeholder interviews
We start with the people who carry the business — whoever founded it, whoever sells it, whoever answers the same customer question for the fifth time this week. Their accounts rarely agree, and the disagreements are usually the most useful thing in the room.
- You bring
- Three to six people who deal with customers, an hour each.
- You end up with
- The real constraints, the decisions already made, and the places where the team contradicts itself.
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02
Market and audience analysis
Then we look outward: who your audience already compares you against, what they search for on the way to a decision, and which positions in your market are occupied before you say a word.
- You bring
- Your competitors, your market, and analytics access if any exists.
- You end up with
- A picture of demand and a map of the positions already taken.
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03
Solution generation
A working session, not a presentation. Options go up on the wall and get scored against the business goal rather than against the loudest voice, and the ones that survive keep their trade-offs attached.
- You bring
- A focused session with your decision-makers, in one room or one call.
- You end up with
- A shortlist of directions, each with its cost, its risk and what it rules out.
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04
The action plan
The chosen direction becomes a sequenced plan: what gets built first, what waits, what is measured, and what the next quote is actually for. This is the document the build runs on.
- You bring
- A decision on the direction.
- You end up with
- Roadmap, prioritised scope and the specification a build team can price.
What discovery produces
Strategy you can
put on a table.
The objection to a discovery phase is always the same: it sounds like conversation you pay for. It is not. It is structured material — maps, profiles and boards that the next decision gets argued over. These are fragments of the real thing.
Customer journey map
Every stage a buyer passes through, the touchpoints they meet in each, and where satisfaction drops. The dip is the deliverable — it names the stage your website, your sales process or your ad spend is quietly losing people at.
The cautious buyer
Operations lead · mid-sized team
- Goal
- Replace a site that no longer matches how the business sells.
- Blocked by
- Three quotes that describe three different projects.
- Decides on
- Evidence of thinking, not the lowest number.
- Research depth
- Price sensitivity
- Urgency
Audience profile
Not a demographic. The person who signs, what they are trying to achieve, what is currently stopping them and what they judge a supplier on — written so that a copywriter and a developer can both act on it.
Opportunity board
Everything raised in the interviews, clustered until the themes show themselves. Options get grouped, argued with and cut here — on a board, cheaply — rather than later in a build where each one has a price.
Inside a session
Your business, worked
through in the open.
Nobody disappears for weeks and returns with a document. The thinking happens with you in the room, on a wall you can see, which is also the fastest way for us to be corrected early rather than expensively.
- Who is in the room
- Your decision-makers and whoever talks to customers daily, with two of us facilitating. Six people is a working session; twelve is an audience.
- How long it runs
- A round of interviews first, then one focused working session. Remote works; the board moves to a shared canvas and nothing else changes.
- What leaves the room
- Photographed boards the same day, written up into the map, the profiles and the shortlist you review before anything is agreed.
Deliverables
What you are
holding afterwards.
A discovery phase ends on a date with named documents attached, not with a feeling that things are clearer. These four are the standard set, and they belong to you whether the build that follows is ours or somebody else's.
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01
Project roadmap
The sequence: what gets built first, what deliberately waits, and which decisions block which work. Phased so that something useful ships before the whole thing is finished.
You receivePhased plan with dependencies and decision points
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02
Interactive wireframes
The key screens and the paths between them, clickable before a line of production code exists. Argue with the structure of a page while changing it still costs an afternoon.
You receiveClickable prototype of the primary journeys
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03
Brand positioning
Where you stand against the alternatives your buyer is also reading, and the language that holds up when they compare. One statement, with the messaging that follows from it.
You receivePositioning statement and messaging framework
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04
Technical specification
Functional requirements, integrations, content model and constraints, written so a development team can price the work without a second discovery of their own.
You receiveWritten requirements an external team could build from
Research findings, a measurement plan and a content inventory are added where a project needs them. The exact set is agreed before the phase starts, so nothing on this list is a surprise at the end of it.
The economics
The cheapest place
to change your mind.
Discovery looks like a cost added to a project. It is better understood as the cost of changing a decision, bought at the only point in a project where that cost is still small.
What it stops you paying for
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A feature nobody needed
Specified, built, tested, documented, and then quietly switched off not long after launch. It was paid for at the build rate. The conversation that would have cut it takes a few questions in an interview.
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A structure rebuilt after the words are written
Reorganising how a site is arranged costs an afternoon on a board. It costs considerably more once the content is written against it, the URLs are live and the search rankings are attached to them.
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Media spend aimed at the wrong page
Advertising is the one cost that leaves daily while the actual problem sits upstream of the page receiving the traffic. Campaigns pointed at an unclear offer do not fail quietly; they fail at budget.
A discovery phase is bounded: fixed scope, a known end date, agreed before the expensive part of the project starts. Its most valuable output is not the document — it is that the next quote you are handed is based on something, and holds.
Where are you
starting?
Share your goals, what you have today and the decisions you need help making. We can discuss the right starting point and scope.
Tell us about your project