01 /
Match the search
Start with the words your customers use. Shape each page around a clear question, service or need. Useful answers give people a reason to stay.
Growth & optimisation SEO. Be found.
SEO. Be found.
Build relevance.
Search engine optimisation, or SEO, helps people find your website through search. Vermilio brings search, creative marketing and web development together, so the right pages support your business goals.
Make every visit
have a purpose.
Being found is the first step. Your site also needs to answer a real need and make the next step clear.
02 /
Build clear paths
Help search tools find and understand your pages. Clear titles, useful links and a sound site structure help visitors reach the right content too.
03 /
Connect the next step
Give each page a role in the buying journey. A business buyer may need detail before an enquiry. A consumer may need a direct route to a product.
Three kinds of work.
One programme.
SEO is not a single task. These three strands run in parallel, and a site that neglects one holds the other two back.
01
Technical SEO
The foundation search engines have to get through before anything you write can rank. Mostly invisible to visitors, immediately obvious to a crawler.
- Crawling, indexing and the pages quietly left out
- Page speed and Core Web Vitals on real devices
- Site architecture, URL structure and redirects
- Structured data, sitemaps and mobile rendering
02
On-page
Matching each page to a real search and making it the best answer on the result page. Semantics first, keywords second.
- Search intent behind the query, not just its volume
- Semantic structure: titles, headings, entities
- Content depth, freshness and internal linking
- Templates for categories, products and services
03
Off-page
The reputation signals that decide whether a good page is trusted enough to win a competitive query.
- Earned links from sites with real audiences
- Digital PR and brand mentions
- Link profile quality, and cleaning up what harms it
- The gap between your authority and your competitors'
The same cycle,
every month.
You should never have to ask what we did with a month. The cycle is fixed, so the invoice always has a shape attached to it.
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Audit and data review
The month opens on your own numbers: what moved, what stalled, what changed in the results pages you compete on, and what your competitors shipped.
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Content plan
The queries we are going after this month, each mapped to a page — new ones to write, existing ones to deepen or merge. You see the plan before anything is written.
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Technical fixes and publishing
Fixes shipped, pages published, internal links rebuilt. Our own developers do the work, so nothing waits in a queue at your end for a quarter.
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Reporting
A plain report and a conversation: what we did, what it moved, what it cost per enquiry, and what the next month is for.
Then it begins again. Search rewards accumulation — each cycle builds on the one before instead of replacing it, which is exactly why the opening stretch looks slower than what follows.
The numbers that
move the business.
Rankings are a means, not a result. We report on what your accountant would recognise, pulled from your own Google Analytics and Search Console.
Organic sessions
Enquiries from organic
What lands in your inbox each month
- Organic sessionsAnd the queries that produced them, not a rounded total.
- Enquiries and salesAttributed to organic search, kept separate from paid and direct.
- Cost per enquiryTracked month over month against what the programme costs you.
- Revenue by pageWhich pages earn, and which only earn visits.
We work in your analytics property, not a reseller dashboard. If you stop working with us the data stays yours, because it never lived anywhere else.
Growth & optimisationOne shopfront, or
thirty markets.
The three pillars do not change with the size of the site. What changes is where the leverage sits.
Local businesses
Found by the street, not just the search bar
For a business that serves a city or a handful of towns, the map pack often matters more than the blue links above it.
- Google Business Profile: categories, services, photos, posts
- Reviews — earning them, answering them, and what they do to rankings
- Service and service-area pages that read as local, not templated
- Consistent name, address and phone data across directories
International e-commerce
Thousands of URLs in several languages
At scale, SEO becomes an engineering problem. We build the templates and the crawl logic rather than optimising pages one at a time.
- Language and market versions wired with correct hreflang groups
- Faceted navigation that does not burn the crawl budget
- Category and product templates that rank by the thousand
- Migrations and replatforms without losing the traffic you had
A new website.
A joined-up search plan.
A redesign changes more than the way your site looks. New pages, links and wording can affect how people find you.
With creative and technical work under one roof, Vermilio connects search needs to the website build from the start.
Explore website development-
Know what matters
Identify the pages that attract useful visits. Keep their purpose in view as you plan the new site.
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Map the changes
When a page moves, plan a redirect: a link rule that sends visitors from its old address to the new one.
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Review the result
Check which pages appear in search and where visits lead. Judge progress against useful enquiries and business goals.
What should search
do for you?
Tell us what you sell, who you want to reach and where your current site falls short. Whether you serve businesses or consumers, that context helps shape a search plan around your needs.
Tell us about your project